![](https://cdn.myportfolio.com/e0f0c7ca-bc90-4680-bec9-5fb8a0a01dd2/b0230388-72af-4c29-bdcd-6f071841ce92_rw_3840.png?h=88f48f4aaa1be24639fa2a8acd5b30fd)
DeFalco Properties is a brokerage real estate brand I designed for my branding school project in 2020. Goal was to design an elegant, aesthetic yet sophisticated brand identity that is easily recognized. Falco in Italian means "the falcon" so I based my brand identity with a falcon letter form "F" spreading its wings.
![](https://cdn.myportfolio.com/e0f0c7ca-bc90-4680-bec9-5fb8a0a01dd2/b618bece-4fb9-4a79-8a1a-3ba4e4b3b5e0_rw_3840.png?h=8fd051596c42f021b1c7193b06f84c8f)
![](https://cdn.myportfolio.com/e0f0c7ca-bc90-4680-bec9-5fb8a0a01dd2/52f30cab-11d2-400d-9d1a-b7ee8f91dbf5_rw_3840.png?h=0d9b3089315db475299764e4c22086d9)
![](https://cdn.myportfolio.com/e0f0c7ca-bc90-4680-bec9-5fb8a0a01dd2/c29ae396-2d67-48ed-a434-83b05940b57b_rw_1920.png?h=e4930112d445ff6499ae8e447bdc14cd)
![](https://cdn.myportfolio.com/e0f0c7ca-bc90-4680-bec9-5fb8a0a01dd2/4d4d6cb4-878d-454c-8491-ed4492275772_rw_1920.png?h=8a28248c7ef244ff52a6402463ef923b)
![](https://cdn.myportfolio.com/e0f0c7ca-bc90-4680-bec9-5fb8a0a01dd2/efc13b00-663c-4cf4-b870-29c2431ef190_rw_1920.png?h=5922b8ba0ee0238ff77459a566c00345)